Influencer marketing
RAKEZ guides startups on influencer marketing
Ras Al Khaimah Economic Zone (RAKEZ) recently hosted an engaging session on how businesses can grow sales through influencer marketing at its Compass Coworking Centre. The session equipped entrepreneu...
New report shows Rising activism among MENA influencers
A new report, InfluAnswer Arabia 2024 by Weber Shandwick MENAT offers a nuanced understanding of the region’s dynamic influencer marketing landscape by elevating topics on the minds of MENA’s influenc...
Time to start thinking differently about Influencer Marketing
Influencer marketing might be a popular new way of getting word of your product out, but its roots are in the traditional word-of-mouth (WOM) approach that’s been relied upon to build trusted brands f...