Influencer marketing
New report shows Rising activism among MENA influencers
A new report, InfluAnswer Arabia 2024 by Weber Shandwick MENAT offers a nuanced understanding of the region’s dynamic influencer marketing landscape by elevating topics on the minds of MENA’s influenc...
Time to start thinking differently about Influencer Marketing
Influencer marketing might be a popular new way of getting word of your product out, but its roots are in the traditional word-of-mouth (WOM) approach that’s been relied upon to build trusted brands f...