marketing

Three Tips on How to Effectively Utilize Campaign Budget

Guest written by: Maurice Hamilton, Global CEO of The SMC Group Marketing doesn’t just include discovering innovative ideas and ways to deliver a brand to the right audience. It also includes smart bu...

Consumers Put a Price Tag on Their Data

Consumers around the globe are becoming increasingly aware of the value of their data, according to Aimia’s Global Loyalty Lens that surveyed over 15,000 people across nine countries. The new research...

How to: Calculate the Startup Costs of a Retail Store

The idea of starting your own retail storefront may seem daunting, especially when you start crunching numbers that involve rent, utilities, marketing, inventory and everything else associated with st...

Forget the ‘Likes’ – How to Market Effectively Using Today’s Facebook

By Jonathan Sellers

Small Business Marketing Tips for Increased Visibility

Marketing your small business can seem like a daunting task, and sometimes we just need a little guidance to set things in motion.

Three Common Marketing Myths Debunked

It’s no secret that effective marketing is key to an enterprise’s growth, but there are many marketing secrets that are buried beneath a mythical façade.

Four Marketing Must-Do’s for 2014

By: Marsha Friedman

Innovative Marketing Trends in 2013

There are many timeless elements to creating top-notch, results-oriented online marketing campaigns.

Access Group Debuts in Middle East

Access Group – a sales, management, marketing, PR, protocol management & business development facilitator- has been set up in Dubai to service the dynamic Middle East market.