marketing

RICH unveils outsource marketing service in the region

The veteran marketing executive Mike Rich launches RICH, one of the region’s first CMO-led marketing agencies. RICH introduces “outsourced marketing departments” – fully managed team...

RAKEZ empower entrepreneurs with smart marketing

Ras Al Khaimah Economic Zone (RAKEZ) recently hosted an insightful session titled ‘Maximising Marketing Impact with Minimal Spend’ at the Compass Coworking Centre, bringing together entrepreneurs and ...

Three Tips on How to Effectively Utilize Campaign Budget

Guest written by: Maurice Hamilton, Global CEO of The SMC Group Marketing doesn’t just include discovering innovative ideas and ways to deliver a brand to the right audience. It also includes smart bu...

Consumers Put a Price Tag on Their Data

Consumers around the globe are becoming increasingly aware of the value of their data, according to Aimia’s Global Loyalty Lens that surveyed over 15,000 people across nine countries. The new research...

How to: Calculate the Startup Costs of a Retail Store

The idea of starting your own retail storefront may seem daunting, especially when you start crunching numbers that involve rent, utilities, marketing, inventory and everything else associated with st...

Forget the ‘Likes’ – How to Market Effectively Using Today’s Facebook

By Jonathan Sellers

Small Business Marketing Tips for Increased Visibility

Marketing your small business can seem like a daunting task, and sometimes we just need a little guidance to set things in motion.

Three Common Marketing Myths Debunked

It’s no secret that effective marketing is key to an enterprise’s growth, but there are many marketing secrets that are buried beneath a mythical façade.

Four Marketing Must-Do’s for 2014

By: Marsha Friedman