Prototype
Three Digital Habits to Develop Sound Digital Strategy
Guest written by: Alexander Rauser, CEO and Founder of Prototype Digiculture – the perfect term to describe the culture today’s world lives in. In digiculture, the transformation of society and genera...
Three Tips to Boost ROI with Efficient Analytics
Guest written by: Alexander Rauser, Chief Executive Officer, Prototype In today’s digital age most marketers seek to measure their digital efforts through analytics. From unique visitors to social med...
How to Get People to Share Your Content Online
How many times have you seen huge billboards while driving on the highway, stating “We are the best insurance company” or “We are the only bank for you” etc. Usually, when a company is the best in the...
Technology: Does It Hinder or Help Creativity?
Guest-written by: Alexander Rauser, Chief Executive Officer, Prototype Many people believe that the era of technology has changed our mindset in different ways. One of the most commonly asked question...