Rasha El Ghoussaini

Study proves impact of First Ad Impression Takeovers

Snapchat, in partnership with Publicis Media Middle East & Turkey, has released new research analyzing the effectiveness of First Ad Impression Takeovers across the MENA region. The study reveals ...

Snap introduces dynamic travel ads

Snap has announced the launch of Dynamic Travel Ads, a new ad product for advertisers in the travel industry, just in time for the summer travel season.

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