Sarah Maina
App economy shifts to new categories and models
AppsFlyer has released its State of Subscriptions for Marketers 2026 report, revealing a sharp shift in consumer behaviour in the Middle East, where the rapid rise of Short Drama apps is reshaping bot...
UAE app economy enters new phase of growth
The UAE’s app economy is entering a new phase of profitable, retention-led growth, according to new data unveiled by AppsFlyer at the inaugural MAMA Dubai (Mobile Acquisition & Mobile Analytics). ...