Shadi Kandil
Advertisers see AI automation as next growth driver
New research from TikTok, in partnership with NewtonX, reveals a significant gap between advertisers’ ambitions for AI automation and its actual implementation. The study shows that 93% of adver...
TikTok launches its new automated performance solution, Smart+
TikTok has announced the launch of Smart+, its newest automated performance solution, in METAP and globally. The innovative advertising solution is aimed at helping brands optimise their advertising a...
TikTok unveils opportunities for mobile app industry
TikTok recently held its first 2 days mobile app industry event, Apps Summit that was attended by more than 120 app industry experts, founders, app publishers, and representatives of the VC+PE ecosyst...
TikTok’s What’s Next Trend Report reveals key marketing insights for 2024
TikTok has released its annual What’s Next Trend Report, providing valuable insights for marketers aiming to enhance their presence on the platform and meet their business objectives in 2024 in ...