social media

Snapchat and OptimizeApp to empower SMEs in the MENA region

OptimizeApp, Kuwait-based advertising technology startup that enables SMEs to create, launch and optimize campaigns on social media channels has joined forces with Snapchat in a strategic partnership ...

Sprinklr launches self-service social media management solution

Sprinklr has announced the launch of a self-service version of its industry-leading social media management solution Sprinklr Social. Social media teams can now access Sprinklr Social on a self-servic...

Over 50% of businesses plans to enhance social and digital presence in 2022

GoDaddy announced the results of its MENA Survey 2021 where nearly half of UAE businesses surveyed said that they plan to enhance their social and digital presence and online sales activity in 2022. T...

Mastercard and Female Fusion Network highlights the role of social media for growth among women-owned businesses

Mastercard and Female Fusion Network unveiled new research at the first in a series of workshops for the region’s female entrepreneurs at the world’s largest cultural gathering.

How Social Media Cultivates an Authoritative Online Reputation

If you’re interested in promoting yourself or your organization online, you are probably well aware that being active on social networks is an increasingly important part of the process. Buildin...

How to Get People to Share Your Content Online

How many times have you seen huge billboards while driving on the highway, stating “We are the best insurance company” or “We are the only bank for you” etc. Usually, when a company is the best in the...

Facebook Launches Online Courses for Journalists

Facebook has launched Facebook’s online training for journalists, free e-learning courses “inspired by conversations with editors and journalists across the globe.” According to the compan...

Afraid To Admit That You Don’t Understand Social Media?

By Marsha Friedman I talk to a lot of business owners and authors who don’t “get” social media. 

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