The SMC Group
Three Tips on How to Effectively Utilize Campaign Budget
Guest written by: Maurice Hamilton, Global CEO of The SMC Group Marketing doesn’t just include discovering innovative ideas and ways to deliver a brand to the right audience. It also includes smart bu...
Why Brand Perception is Important During a Business Slowdown
Guest written by Shamim Kassibawi, Managing Director of Spread Communications, and MENA CEO of The SMC Group Summer in the region brings in the holiday season and cultural observances, and as people t...
The Modern-Day Entrepreneur: Five Tips to Survive and Thrive
Guest written by: Shamim Kassibawi, Managing Director of Spread Communications, and MENA CEO of The SMC Group Building a company from the ground up can be one of the hardest things to do, and there mi...