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Report: Luxury Marketers Investing More in Digital

Faced with a luxury consumer who has high mobile expectations  and a demonstrated tendency  to spend big online, luxury marketers are upping the ante. According to a survey of over 130 worldwide luxur...

Marketing Campaigns Gone Wrong

Most marketing campaigns come and go without much notice. To varying degrees, those campaigns are effective for the target audience and memorable only to the people who worked on them.

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