Hala, a UAE-based mobility company, plans to enter the Egyptian market by partnering with MwaslaTech, a local provider of smart transport solutions to enhance the travel experience for Egyptian commuters, particularly in emerging cities like the New Administrative Capital.
The partnership agreement will allow Hala to explore opportunities in Egypt’s new administrative capital (NAC). This new city project, located east of Cairo, has been under development since 2015. Hala plans to bring advanced e-hailing solutions to this new city and other regions, using innovative technologies to enhance travel.
Khaled Nuseibeh, CEO of Hala emphasized that the company is committed to maintaining high standards of service and innovation in Egypt. He said that this is a proud moment for everyone at Hala. They are excited to pursue new opportunities beyond the UAE. They started their expansion into the MENAT region.
They are pleased to partner with MwaslaTech for this next step in their growth journey. He highlighted that Hala has a strong reputation for reliability in the UAE. The company has the potential to deliver excellent transportation solutions in Egypt.
Hala looks forward to replicating its success in the UAE within the Egyptian market. The company plans to work closely with government and private stakeholders to address the unique transportation needs of Cairo commuters.
It is committed to providing a seamless and efficient travel experience, similar to its offerings in the UAE.
Yasser Sedky, CEO of MwaslaTech, expressed excitement about the partnership. He said that it was a proud moment for them to partner with Hala. MwaslaTech used its deep experience in Egypt’s public transport to launch an innovative taxi service.
This initiative combined e-hailing with street-hailing. MwaslaTech has a proven track record in smart transport solutions tailored to Egyptian commuters. They aimed to redefine mobility standards.
Sedky emphasized their expertise in public transport and their commitment to delivering efficient transportation solutions with Hala. He looked forward to transforming Egypt’s transport sector alongside Hala.
Hala’s expansion into Egypt marks a significant step in the company’s growth. By partnering with MwaslaTech, Hala aims to bring advanced e-hailing solutions to Egyptian commuters. With a focus on collaboration and innovation, Hala is poised to make a positive impact on Egypt’s transportation sector.
