Unleashed – a program powered by the Purina Accelerator Lab that helps grow disruptive pet care startups – is taking applications until December 31st from entrepreneurs and small businesses that are using technology to help address global challenges in sustainability, particularly those deploying regenerative agriculture, zero waste systems, and sustainable pet food innovations such as alternative proteins, and upcycled ingredients.
Up to six startups from Europe, the Middle East, and North Africa will be selected to benefit from the support of a multi-disciplinary Purina team in accelerating their growth through a structured project over 24 weeks, funded with up to CHF 50,000.
Unleashed sprung from the Nestlé R&D Accelerator in Lausanne, Switzerland, which was established to help rapidly translate innovative ideas and concepts into new products and services across business categories, by providing scientists, students and startups with access to Nestlé R&D expertise and infrastructure.
