Following an initial round of funding of 3.5 million Moroccan Dirhams (MAD), WafR, an application that allows retail brands to broadcast smart promotions to grocers to increase their market share on the traditional channel, announced that it has raised 2.7 million dirhams from UM6P Ventures, Plug and Play and several other Moroccan and foreign business angels.
With this new investment, the Moroccan startup is now valued at 73 million dirhams, more than double the valuation of the previous round.
The new funds will be used to support the startup’s growth but also to meet its ambitions in terms of expanding its network of grocers.
