Wittify.ai, the AI-native startup transforming how businesses engage with their customers, announced today the successful close of a $1.5 million pre-seed funding round led by prominent angel investors and business figures in Saudi Arabia. The funding will accelerate product development, regional expansion, and deep investment in Arabic speech technologies.
Founded in 2024 and headquartered in Riyadh, Saudi Arabia, with offices in Dubai and Cairo, Wittify is reimagining customer interaction through AI agents that speak, listen, act, and integrate into real business workflows. The company has officially launched its platform in beta, enabling businesses to build voice, text, or hybrid (voice + text) agents tailored to the Arabic-speaking world.
“We’re not only addressing a regional gap in Arabic conversational AI — we’re building world-class technology that’s ready to compete globally,” said Nader El-Batrawi, Founder and CEO of Wittify.ai. “Our goal is to empower organizations with AI that doesn’t treat Arabic as an afterthought, but as a core language, while also enabling multilingual excellence at scale. This funding allows us to scale faster, onboard more partners, and continue developing technologies that think, speak, and understand like we do.”
Nader El-Batrawi is a seasoned, award-winning entrepreneur with over 20 years of international experience, bringing both strategic leadership and technical insight to the company. His strategic vision is now being executed alongside co-founder Dr. Sarah Alhumoud, Wittify.ai’s Chief AI Officer and one of the Arab world’s leading minds in Arabic artificial intelligence.
Wittify’s AI agents are designed for seamless integration across digital and physical touchpoints, from mobile apps, websites, and CRMs to telephony systems, contact centers, and social platforms. Built using a no/low-code interface, these agents don’t just respond, they perform tasks, trigger workflows, and deliver real business outcomes .
“At Wittify, we’re not just localizing global models, we’re building Arabic-native AI capabilities from the ground up,” said Dr. Alhumoud. “By leveraging top-tier international AI models and combining it with our proprietary Automatic Speech Recognition (ASR) and Text-to-Speech (TTS) systems — trained to handle the vast richness of more than 25 different Arabic dialects — we’re enabling businesses to create agents that are truly human-like, local, and culturally intelligent.”
Dr. Sarah Alhumoud is one of the Arab world’s foremost experts in Arabic AI, with over 20 years in computer science and a decade focused exclusively on Arabic NLP. She is the former Head of AI at King Salman’s Complex for Arabic Language , an Associate Professor at Al Imam Muhammad Ibn Saud University, a PhD graduate from the University of Glasgow, a former MIT postdoctoral researcher, and a 2030 MISK Leader .
Wittify has already gained traction with enterprise and government clients and is currently part of three of the region’s top accelerator programs:
- inspireU from stc
- MISK Enterpreneurship Foundation ( in partnership with Plug and Play)
- TikTok x Blossom Accelerator
These partnerships are helping Wittify scale across MENA while laying the foundation for long-term global competition in the conversational AI space.
