Bebuzzd: Loyalty Programs Are Not Only About Cash Back

Bebuzzd: Loyalty Programs Are Not Only About Cash Back

My Startup World speaks to Abdul Nazeer, the CEO of Bebuzzd, to learn more about his entrepreneurial journey so far.

Tell us about Bebuzzd.
Bebuzzd, among other things, represents an understanding of the fact that customer loyalty programs need to be re-imagined around common and traditional loyalty concepts in order to dramatically extend their value and increase participation among consumers. Bebuzzd is not a just unique digital loyalty program, it is also a first of its kind in the region with its unique system which is allowing both users and merchants to enter the digital world of deals through its app.

This unique system not only rewards points but also promotes brands of all industries. It allows businesses and end-users to connect with each other. A rising digital loyalty trend is about to reach everyone and to enhance the experience of being royal with the utmost customer satisfaction. Bebuzzd is not just motivating customers to use customer loyalty programs of our partners, we are also stimulating them by rewarding each of their transaction with unique and valuable prizes and rewards.

How did you come across the idea behind Bebuzzd?
I and Shan (CTO) were sitting in the office and he saw me searching for one of the cards in my wallet. Therein, we found a number of loyalty cards, credit cards, and debit cards. He asked me whether I carry all the loyalty cards and my response was, “It was too much to have them all in my wallet and so, many of them I leave at home and will not have it available when required.”

Shan identified it as a potential problem which sooner or later, everyone will face. We nonetheless, identified it as a business opportunity. After few more meetings and research, we came up with a new loyalty solution which allows all businesses to have individual loyalty program and same time being part of an extensive network. That is how ‘Bebuzzd’ evolved with multi store loyalty program and how it became very unique and progressive to this date.

Who is involved in the company apart from you?
Apart from me, Shan A Salam is the Chief Technology Officer of the company. We also have Mujeeb Rahman, who is the Chief Operations Officer, while Ashique and Majeed are Partners of the company. We currently have an employee base of over 50 professionals. We currently cater to the UAE market.

How do you think your company and its services will add value to the regional retail market?
To be honest, today on MENA market we are having dozens of Loyalty Programs which are operating for different retail and hospitality groups, but for all of them this is just one of the operations which they are handling, it is not their main business like in our case. Customer Loyalty cannot be just one of many company operations.

In more developed markets such as ours, people are having a high expectation of brands who will now need to start to build a more stable relationship with their clients. Cultivating these long-term relationships with customers is essential and it would be smart to remember that by no means customers do not owe you their loyalty. That is something that you must earn continually, and that is why Bebuzzd is here.

Who is funding the project? Is it bootstrapped or do you have external funding?
Though the operations are currently bootstrapped, we are not looking for any funding for the time being. In fact we are planning to expand to 15 countries in the next three years’ time. Our London office is scheduled to open during the first quarter of 2017.

What do you envision for Bebuzzd in the next one year?
We intend to spread our wings to GCC and Europe. If you just for a second take a look around, ask your friends or simply Google about loyalty you will find lots of values which are not compatible with each other. Loyalty is not something that you can buy, rent or offer with a cheapest price, loyalty is not simply a cash back.

All of these things are only short term strategies for an aggressive month to month revenue goals, and on the market, there will be always cheaper and more tempting offers. Bebuzzd Customer Loyalty System is all about creating committed relationship between your customers and you like our partner merchant.

In this case, your customers will not just buy more from you, they will feel that it is the rightful thing to do; they will defend and advocate you, they will be your evangelist, something which all marketing budgets, strategies, and ideas can not buy. Again, that it something which you need to earn with commitment and hard work, with Bebuzzd.

What about big brands and their request for their own application?
After a couple of months of our soft launching, we completely understand market feedback and we realised that one part of it is still having a request for making their own branded in-house customer loyalty programs. Although we do not advise such kind of actions, because clearly, and according to our research lack of motivation among consumers to use one more loyalty program, we prepared special White Label Solution for our most demanding partners. In this case, we will offer our expertise regarding Customer Loyalty Matter, as well as efficiency and competency of building and launching such application.

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