“Nearbuy” App Offers In-Store Shoppers with Geo-Targeted Product Details and Promos

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Designed by a start-up company under the same name, Nearbuy is the first-of-its-kind in the UAE. The mobile shopping app enables mall-goers to receive and browse through not just sales and promotion offers, but new collections, fashion events and receive shopping recommendations on the go!

Based on their individual preferences, users are requested to pick only the brands that they want to follow at the initial set-up, thus making it the most ideal and personalized shopping companion, only giving shoppers a snapshot of relevant information from these brands.

Nearbuy also allows users to opt in for deal alerts and all offers can be browsed even from the comfort of home. This eliminates shoppers from having to drive up to the mall in search of the best bargains!

“By continuously bridging the gap between shoppers and brick-and-mortar retailers, we are proud to help the UAE become a ‘smarter’ shopping place”, explains Nicolas Standaert, the general manager of Nearbuy. “Thanks to our unique technology and direct links with retailers, supported by a network of ‘shopping hunters’ on the ground, we make sure our users get the most updated info on the brands they like.”

Retailers can also benefit from the app by being able to connect with individual consumers who have downloaded the app and opted in for the service, thereby increasing in-store footfall.

Launched in July this year and having successfully passed the beta testing phase, Nearbuy is available for free on iOS and Android devices. Nearbuy already covers 100 plus brands across 14 malls in Dubai and Abu Dhabi and the community of smart, connected shoppers and mall retailers is merely a few clicks away!

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