Leading Swedish gaming studio, Stillfront Group AB has entered into an agreement to acquire 100 per cent of the shares in Jawaker FZ LLC for $205 million to expand its reach in the MENA region.
Jawaker, a leading mobile gaming studio in the Mena region founded in 2009, holds one of the largest classic PvP (Player versus Player) gaming apps in the world, with a focus on board & card games and other popular games specific to the region.
“Stillfront has been active in the Mena region since 2016 and we continue to be impressed by the amazing talents and strong growth that we have seen in the region over the past five years. Mohamad and the Jawaker team have built an impressive studio adopting a one-app approach that allows users to play several different games within one app, while connecting with friends and socialising, creating strong engagement and loyalty within the user base. With the acquisition of Jawaker, we add a fast-growing and highly profitable studio to the group, and further strengthen our presence in the strategically important Mena region. We see significant scaling potential for Jawaker as a part of Stillfront, with opportunities to fuel user acquisition both in the Mena region and among the Arabic speaking population worldwide, leveraging Stillfront’s successful experience from marketing Babil’s games. Jawaker’s expertise in the region is complementary to Babil’s in terms of both genre mastery and regional reach, making them a perfect strategic fit for Stillfront and creating several growth opportunities going forward”, says Jörgen Larsson, CEO, Stillfront.
“From its humble beginnings 12 years ago, Jawaker has always maintained its belief that steady profitable growth can achieve meaningful results over the long term. The best investment we made over the years was in our culture. This created the environment that unlocked the potential of our truly inspirational team who made Jawaker what it is today. The overwhelming feeling now is one of the new beginnings within the Stillfront family. We are so excited to be joining an organisation that shares our belief in making long term investments and creating a forever franchise in our genre of games”, says Mohamad Hasan,” Co-founder and CEO of Jawaker.
The acquisition of Jawaker is an important step in Stillfront’s ambition to build the leading free-to-play powerhouse of gaming studios. The acquisition will further strengthen Stillfront’s presence in the strategically important and fast-growing Mena region, as well as broaden Stillfront’s games portfolio, fuel future organic growth and enable substantial scaling and collaboration potential within Stillfront’s group of studios.
The Jawaker app is a single hub for +30 games and allows users to play, connect with friends, join clubs and socialise. The one-app approach bundles a high number of players in one ecosystem, which supports cross-promotion between titles within the app and strengthens retention. Today, more than 50 per cent of Jawaker’s users play two or more different games within the app every week. The successful one-app approach eases future cross-promotion activities and supports Stillfront’s strategic initiative to keep more traffic within Stillfront’s own ecosystem.