5dVR, a virtual reality content and production studio, has expanded to Saudi Arabia with AstroLabs, the Gulf’s leading business expansion platform. The move aligns with 5dVR’s mission to enable a wider range of businesses across multiple industries to adopt and make use of augmented reality (AR), mixed reality and virtual reality (VR) technologies.
Incepted in 2016, the Cairo-based company specializes in the creation of immersive experiences and provides bespoke solutions to cater to the unique needs of its clients across a variety of sectors.
Since its founding, 5dVR has launched 100 immersive projects worldwide and received multiple awards and accolades for their achievements, impact and cutting-edge technologies.
Its successful track record encompasses strategic partnerships with leading companies, including UK-based Austella, Khora, based in Denmark and the USA’s Smart Media Tokens (SMT), as well as collaborations with global museums and cultural institutions on the creation of educational VR experiences.
Leveraging its extensive expertise in global markets, 5dVR works to bring a transformative impact to local sectors in the Kingdom by helping them with their digital transformation journey.
“We are excited to bring 5dVR’s groundbreaking immersive experiences to Saudi Arabia. Our expansion into the Kingdom underscores our commitment to leveraging technology to connect people with culture, education and entertainment in unprecedented ways,” said Maged Farrag, creative and managing director of 5dVR.
As part of its growth plans in the Kingdom, the company intends to build collaborations with local educational institutions to develop AR and VR content tailored to the Saudi curriculum. Besides education, the company looks to enable other industries, including healthcare, corporate training and cultural heritage, to leverage the full engine of immersive technology.
“Backed by a strong and experienced founding team and an innovative product, 5dVR is bound to usher in a new era for customer engagements and blaze the trail for more innovation in the business sector. As it establishes its mark in the Saudi market, the company will be able to cater to diverse industries and accelerate their digital transformation efforts as stipulated in the Kingdom’s Vision 2030. In doing so, 5dVR is uniquely positioned to scale to greater heights and make headway in its own right,” commented Alex Nicholls, director of expansion at AstroLabs.
The Saudi AR/VR sector is poised for further growth and innovation as the immersive technologies continue to permeate industries like retail, healthcare, education, tourism and entertainment. According to Statista, the sector is predicted to generate $107.6 million in revenues in 2024, with projections that the market volume will reach $168.8 million by 2029.
These figures point to the growing market potential of VR and AR in light of the Kingdom’s Vision 2030, which promotes innovation and the application of technology across key sectors of the economy.
This translates to a growing need for services provided by innovators such as 5dVR, which is well-equipped to be at the forefront of driving innovation and immersive technology in the region.
Beyond its commercial activities, 5dVR is committed to fostering a thriving ecosystem through strategic initiatives and partnerships with educational entities to empower Saudi youth through immersive technology training programs, contributing to the development of a vibrant extended reality (XR) industry.
