You have filtered through all you SEO content. You have placed all the key words throughout your blog and website with the precision of a surgeon. You have established all of you links and fan pages. Bravo! There is one more thing , have you connected with the person on the other side of the screen?
People usually search the internet for one thing. To solve a problem. Show them how you and your business can solve that problem. By carefully developing your content around these simple tips below, you can reach your viewers on a powerful level. One that will get them to engage with you.
Putting this content on your landing page is essential. You can also structure your social content in this manner to help engage viewers.
State/ list the problem
What are they searching for? Why are they searching for it? This instantly connects them to your content.
Acknowledge the consequences of the problem
List the negative effects associated with having that problem. Hit that emotional nerve that will bring up the feelings associated with the problem. This necessitates them probing further to see your solution to their problem.
Provide solutions to the problem
List the solutions you have to this problem. Make them big solutions. Make them concrete solutions. Get them to feel that you have a comprehensive solution to their problem.
Tell them why your solutions are unique
Yes they have searched many sites regarding this problem, but why is you solution unique? Can they get results faster? Do you offer a personal approach? Are you more thorough? Be confident in these statements, not salesy. This shows them that YOU are the best solution to their problem.
Offer them immediate relief to the problem through contact
This can be an auto-responder, delivering information and tips, when they sign up for news letters etc. It can be a free consultation. There are many way to get them to engage with you.
Deliver BIG for free
Make sure your give a ways are impressive, and filled with rich content that they can use. It is a little work in the beginning to set up this content, but it is worth it. What you are doing is showing the potential client two things. Your in this to help them, not just for the money. You also are establishing yourself as a trusted authority.
Note: It is important to be authentic in your delivery. The more trustworthy and genuine you are, the more ease your audience will have connecting with you.
While it is important to focus on search engine parameters and SEO, they are not the only thing you should focus on. Remember in the end you still are connecting with a human being.
