For the first time in Lebanon, the Marketing Kingdom hosted international marketing experts from Facebook, Twitter, Yahoo!, Visa , Coca Cola and Hug Digital among others for a forum on the 17th and 18th of March at the Mövenpick Hotel & Resort which tackled the latest in marketing trends and challenges. That said, the experts have all agreed that in today’s fast changing world, marketing is not about talking to your consumers but talking with your consumers.
During Marketing Kingdom Beirut’s first day, Ian Manning from Facebook shared with Lebanese marketers the secrets behind creating a world-class mobile marketing strategy. Noha Wagih from Visa later explained the new rules of content marketing, while Hussein Dajani from Hug Digital covered the latest trends in influencer marketing.
“We are overwhelmed by the positive atmosphere and the amazing discussions at the Marketing Kingdom Beirut and we truly hope that the event will serve as a platform for Lebanese marketers to take their marketing strategy to the next level” says Kosta Petrov, Event Director for the Marketing Kingdom.
The second day of Marketing Kingdom Beirut started with an interesting and insightful presentation by Coca Cola’s Ania Jakubowski, followed by an interactive session conducted by Unilever. The day ended with a brilliant workshop on Facebook marketing with Scott Hicks, Former Client Partner at Facebook.
With over 6000 delegates in 11 countries including Jordan, Egypt, Qatar, Azerbaijan, and Turkey, the Marketing Kingdom is one of the fastest growing Marketing platforms/forums worldwide. The Marketing Kingdom Beirut is organized by The P World with TRACCS as an exclusive event partner.
