Recognizing the importance of entrepreneurship in the 21st Century, VCUarts Qatar is partnering with HEC Paris to deliver an entrepreneurship program for students from VCUarts Qatar.
The four-module, interactive Certificate in Entrepreneurship (Creative Arts), which will be delivered via a hybrid on-line and face-to-face learning model, will be launched on June 23rd and will enable VCUarts Qatar students to test their business concepts and enhance the viability of their start-up ideas.
The program is aimed at VCUarts Qatar Masters’ students, year 2 and 3 students who are nascent entrepreneurs interested in understanding how entrepreneurship can be used to create new enterprises and solutions to problems in the creative industries.
The entrepreneurship program, which will feature interactive lectures and exercises, simulations and mentorship, is structured on four modules, including Ideation, Enterprise Formulation, Testing & Revision, and Implementation & Iteration. The program is directed by HEC Paris in Qatar Associate Professor Dr. Shaheena Janjuha-Jivraj. A world expert in entrepreneurial leadership, Dr. Shaheena advocates the key role the creative sector plays in building the entrepreneurial economy.
The participants will be exposed to innovative start-up models, including levers for social change. They will have the opportunity to understand how to fund, launch and run a start-up and, using the latest thinking in ideation and business simulation tools, will be able to test their business concepts and determine their viability. Participants will leave the program with the skills needed to determine market appetite for their start-up concepts, to identify problems and refine solutions to create viable business propositions, as well as an understanding of the financial models and resources required to successfully run a business.
