Egypt’s leading grocery delivery platform, Breadfast today announced that it has secured $26 million in a Series A round, co-led by Vostok New Ventures and Endure Capital. The round included participation from JAM Fund, led by Justin Mateen, Co-Founder of Tinder, YC Continuity Fund, a large Saudi-based group, Abu Dhabi based Shorooq Partners, 4DX Ventures and Flexport.

With this latest round of investment the company has raised a total investment of more than $33M to date, since it was launched in 2017. Armed with new capital, Breadfast will embark on its expansion plans and scale the technology behind its app. The company intends to move into eight new cities in Egypt and also expand its extensive grocery delivery service across Sub-Saharan Africa.

Through its iOS and Android-enabled app, Breadfast offers scheduled and on-demand delivery of groceries and other household essentials. Deliveries are currently offered in under 60 minutes, with the company planning on bringing that down to 20 minutes by utilizing a portion of the new funding to grow its web of dark stores.

Breadfast’s revenue has grown by over 4x from 2019 to 2020 and over the last two years its product portfolio has multiplied 10 times, allowing customers a far greater range of products to order. Today, Breadfast offers more than 2,500 supermarket items, comprising a range of breakfast products as well as other household items including coffee, dairy, meat, fruits, vegetables, personal hygiene products and a small selection of electronic items. The company oversees every part of the supply chain – from building the technology, to sourcing goods, distributing them across its web of grocery dark stores, to last-mile delivery. Breadfast prides itself in its ability to handle fresh products, with the majority of its revenues coming from fresh, perishable goods.

Mostafa Amin, Co-Founder and CEO at Breadfast, says, “We started out baking and delivering fresh bread, and today we are able to give Egyptians access to thousands of items of their basic supermarket supplies at the click of a button. Our mission is to change how people consume their daily essentials in Africa and the Middle East and, through our dynamic technology and deep understanding of the end-to-end supply chain process in the region, we are growing a simple idea into a product we believe can benefit millions of people across the MENA and Sub-Saharan regions.”