AnaZahra, the lifestyle website for Arab women, launches its new iPad application to provide AnaZahra readers accessibility and an easy customisable browsing experience for its latest news.

Hala AlGergawi, Chief Editor of AnaZahra, commented, “The launch of the AnaZahra iPad application is in line with AnaZahra’s aim to be accessible anywhere, anytime. Following our recent milestone at 1 Million fans, our commitment to our users strengthens and we look forward to continue delivering rich, up-to-date content through the trendiest digital platforms.”

The launch of the app ties up closely with the soon-to-come dedicated Ramadan section on AnaZahra, allowing users to have on-the-go access to the latest in Ramadan from recipes, to TV reviews, helpful tips and how-to articles on topics spanning over Home, fashion, beauty, health, cooking, parenting and much more, all flavoured to Ramadan, bringing the holiness of the month and its traditions to every woman.

The app is segmented by category, which enables users to browse easily through the content of their interests. Users can also search through AnaZahra’s extensive library of articles, videos and images; as well as share content with friends by e-mail or through popular social networks such as Facebook and Twitter. The app also allows one to subscribe to notifications from specific categories of interest, to ensure that they always remain up to date with the latest news and trends.

Brand partners will also have a new medium to engage with AnaZahra’s users, on iPad as Luxury brands have taken the lead and partnered with AnaZahra for the launch.

The app can be downloaded by searching for “AnaZahra” and its brand words in the app store, both in English & Arabic and instantly users will be granted access to a comprehensive interactive experience.