BMW has launched its new and refined 7 Series model which is set to strengthen its position as the most dynamic and innovative luxury sedan in the premium automotive segment.
The Middle East currently ranks as the third biggest market worldwide for BMW 7 Series sales and the flagship model is consistently amongst BMW’s best-sellers across the GCC markets, so the new refined 7 Series, which offers new levels of luxury, comfort and power is expected to further amplify BMW’s 7 Series success story.
A number of subtle but significant design and technology modifications have been made to give the car a stronger presence on the road and provide an even more luxurious and powerful driving experience.
Luxury is defined by a number of distinctive exterior design modifications which enhance the car’s sophisticated and elegant appearance.
The most eye-catching exterior feature is the new Adaptive LED headlights featuring hallmark BMW corona rings and a smart accent strip, which projects a distinctive appearance both day and night.
The exterior changes have also been enhanced with a new front and rear bumper, new kidney grille and indicators integrated into the lower section of the exterior mirrors.
Top-class materials, quality workmanship and outstanding practicality enhance the levels of comfort in the interior of the new 7 Series.
The driver and front passenger can relax into newly designed leather seats offering optimum lateral support and unbeatable long-distance comfort.
Individual seats are also available as an option for the rear and can be adapted to passengers’ needs. An optional Rear Seat Entertainment package comes with a new 9.2-inch flat screen monitor to ensure a refreshing diversion for extended journeys, while the new 1,200-watt Bang & Olufsen High End Surround Sound System delivers unrivalled sound quality.
A class-leader in advanced technology, BMW’s ConnectedDrive features that give the driver and passengers information and services to help make their driving experience safer and more comfortable have been enhanced to ensure that the 7 Series maintains its innovative edge over its rivals.
Tailored to the Middle East market the on board iDrive control system has an Arabic interface and navigation system.
So whether you are looking for nearby hotels, need to receive or write emails, or want to plan your leisure activities, all these functions are provided with a male Arabic voice, and with an option to switch to English.
In the cockpit, the all-new multifunctional instrument display behind the steering wheel meets all of the driver’s needs.
Using extended black-panel technology, BMW opens up a whole new range of display options through the 10.25-inch screen, including instruments that use different colours and graphics depending on the driving mode selected, and provides situation-specific information such as status and function displays.
The Control Display in the centre of the instrument panel has also benefited from visual and technical improvements and now uses high-resolution 3D graphics.
To further enhance the ride comfort of the BMW 7 Series, all models will be fitted with air suspension and an upgraded chassis that helps give added comfort for both front and rear passengers.
In addition, there is a range of new and comprehensively revised engines mated to an eight-speed automatic transmission.
Alongside the flagship BMW 760Li with its 12-cylinder engine and the entry-level BMW 730i engine, Middle East customers can also choose from the new six-cylinder in-line engine powering the BMW 740Li and the new V8 engine in the 750Li.
Technology such as Auto Start-Stop function, Brake Energy Regeneration and the second-generation Driving Experience Control switch with ECO PRO mode and coasting function help raise the bar in terms of performance and efficiency.
