Research
How retailers and eCommerce firms can boost sales and loyalty
New research from Infobip highlights how different generations want to communicate with businesses and brands ahead of Black Friday. When at least 86% of all generations expect targeted and relevant c...
Dentsu highlights the impact of AI, climate and others on consumer behavior
Dentsu announced the release of the GCC edition of it’s landmark global study Consumer Vision 2035: The Era of the Insight-to-Foresight Pivot, which charts the long-term consumer trends that will shap...
Summer experiences boom in digital payments across UAE and Saudi Arabia
Consumers’ preferences for digital payment methods have deepened over the summer period in the UAE and Saudi Arabia, according to new data from global payments solution provider Checkout.com. The comp...
Cross-channel marketing strategies boost conversion rates by up to 31%
CleverTap released its market research report on “Unraveling the Cross-Channel Marketing Strategy”. The report highlights the necessity of tailoring marketing approaches to resonate with regional audi...
75% of sales teams in the UAE are using AI
Salesforce today released the new State of Sales report, sharing insights from 5,500 sales professionals across 27 countries, including 100 from UAE. The report highlights how sales teams are balancin...
81% of MENA professionals highly engaged in the workplace
The latest Employee Loyalty in the MENA survey by Bayt.com, the Middle East’s leading jobsite, and YouGov investigates the driving factors that contribute employees’ loyalty to their organizatio...
Middle East embrace upskilling in the age of GenAI and climate change
Employees in the Middle East are actively embracing transformation and showing greater alignment with their organisations’ long-term goals than their global counterparts. According to the latest...
Saudi tops venture capital funding in the MENA region
The “2024-H1 Saudi Arabia Venture Capital Report” revealed that Saudi Arabia maintained its first rank across MENA in terms of Venture Capital funding in the first half of 2024, witnessing...
Payment security key to winning consumer loyalty in MENA
The adoption of digital commerce in MENA has skyrocketed over the past few years. Countries that were once deeply attached to cash and physical transactions have shot to digital maturity in just a few...