du has appointed Clinton Haswell as Vice President of SME Marketing. Today, du is a leader in providing pioneering telecommunications solutions for small and medium-sized enterprises (SME) across the UAE. Haswell’s appointment reflects the company’s mission to further boost SME innovation across the nation.
The UAE’s SME market has long played a pivotal role in driving the nation’s economic growth. In Dubai alone, SMEs account for 95% of all firms and contribute to around 40% of the city’s GDP.
In line with this, du, has, in recent years, orchestrated a powerful SME plan – comprising innovative services, customized packages, and cost-saving propositions – aimed at creating value for the UAE’s fast-growing small business market.
In his role, Clinton will be devising multi-phased SME strategies, developed to support and accommodate the UAE’s thriving SME sector. His responsibilities will include delivering cutting-edge solutions to business customers; driving regional SME targets; and expanding du’s SME portfolio.
“I would like to congratulate Clinton on his appointment as du’s new Vice-President of SME Marketing,” said Hany Fahmy Aly, Executive Vice President, Enterprise Business, du. “Today’s ever-evolving SME sector is rife with growth prospects. Clinton’s vast industry experience coupled with his in-depth understanding of the SME market make him an essential addition to the du family. We are confident in his ability to utilise his business acumen and leadership prowess to meet business customers’ key needs – such as value for money, reliability, and a suite of innovative products and services. Clinton’s efforts will certainly help cement du’s unwavering commitment to supporting the SME sector in the UAE.”
Clinton also added, “I am delighted to accept this unique opportunity to lead du’s SME division. I look forward to working with du’s dynamic team to propel the company’s vision for excellence forward and solidify its staunch dedication to SMEs here in the UAE. My goals will be to ensure that du continues to gain significant traction in the SME market and further strengthens its customer loyalty. After all, our long-term objective is to become the telecom partner of choice for all SMEs in the UAE.”
Clinton joins du from Vodafone Group in London, where he served as Group Head of CVM – Partner Markets, covering both the Consumer and Enterprise Segments.
Clinton has extensive experience working with international partners across multiple markets including Austria, Switzerland, Chile, Africa, Finland, Taiwan, Singapore and Russia, to name a few.
Prior to that he was Head of SME at Vodafone New Zealand, a position that saw him build customer value propositions and spearhead mobile and fixed-line market growth. During his tenure, the company was ranked the number one mobile network and grew its fixed-line revenue share from 1% to 15% over a period of three years.
