Clique Media, a digital media company, is launching a mobile marketing agency in the MENA region. Headquartered in Dubai, 5th Bar will be a full-service mobile marketing agency offering strategy, creative services, application development, media planning and buying to clients, agencies and publishers.
As part of the launch, Clique Media are organizing a mobile marketing conference to be held on the 5th of September at the Jumeirah Beach Hotel in Dubai.
The “5th Bar Mobile Marketing Forum” aims to help brand marketers, agencies, media companies, technology enablers and operators to navigate the ever-changing landscape of mobile marketing. The event will explore the latest trends in mobile advertising, location marketing, mobile apps, mobile creativity, multi-screen marketing, mobile publishing and more.
Following the launch of 5th Bar, Clique Media will transfer all their mobile marketing activities into the new agency.
Sagar Shetty, Managing Partner of 5th Bar, commented, “Mobile is fast becoming a dominant channel for brands to connect with consumers. As the Middle East has one of the highest penetration and growth rates in mobile, brands and agencies should start viewing this medium as a promising platform to capture consumers at every point in the purchasing funnel.”
“Marketers are grappling with issues such as the inability to identify the right metrics to justify ROI and the lack of understanding of mobile marketing within their organization. The “5th Bar Mobile Marketing Forum” aims to help marketers, advertisers and agencies explore future trends to prepare them for the next “big thing” in mobile marketing,” added Ashwin Salian, Co-Founder of Clique Media.
The forum will host regional and international speakers from companies such as Unilever, PepsiCo, Ogilvy & Mather, Omnicom Media Group (OMG), VivaKi, Havas and the Mobile Marketing Association (MMA) among others. Keynote speakers will include Paul Woolmington, Founding Partner of Naked Communications and Frank Rose author of The Art of Immersion.
