Digital Venture FZ LLC and Rocket Fuel Inc have announced their alliance in the MENA region. Rocket Fuel has appointed Digital Venture as their reseller of its programmatic marketing platform to distribute, promote, and market Rocket Fuel’s services to Advertisers and Ad Agencies across the MENA region.
This strategic alliance is considered as a ‘first-of-its-kind’ venture for the digital advertising industry in the MEA region, as it revolutionizes the methodology used by the marketers to obtain acquisition, by releasing advertisers of the traditional constraints of 1 to 1 marketing solutions.
Rocket Fuel MENA Region Manager, Enrico Quaroni, said: “With our expansion into the MENA region we are excited to partner with Digital Venture. It is a perfect match for Rocket Fuel’s sophisticated and highly effective programmatic technology. We are looking forward to showing marketers in the region how our Moment Scoring™ technology targets users at the right moment, to improve performance of campaigns and return on advertising revenue.”
