EAT Restaurant Group is celebrating its 20th anniversary with the acquisition of 66% of National Food Company to expand its presence in the Jordanian Market. This acquisition is set to add Deeritna, Deeritna Express, and Wox to EAT’s range of outlets that consist of Azkadenya, Casereccio, Lemon, and Café Social.
Furthermore, EAT signed recently an agreement with Al Abdali Mall to open 4 new outlets by Spring 2017; these outlets will create a diversified and mouthwatering experience for clients as the group intends to position Deeritna as the mall destination for Arabic and Jordanian cuisine, while Casereccio Pronto will offer a rich Italian experience. EAT will also position Azkadenya and Mingle by Café Social as hubs for social gatherings and international cuisine.
And because EAT believes in great beginnings, the group initiated their activities for 2017 with strategic efforts to reinforce their presence in Saudi Arabia, The United Arab Emirates, Bahrain, Iraq, and Palestine as well as giving back to their hosting community by establishing various CSR schemes.
Omar Al Taba’a, Chairman of EAT Restaurant Group expressed his optimism towards the acquisition by saying: “this year we aim to continue to serve our clients with the utmost dedication to quality, which is why this acquisition is a pivotal opportunity to emphasize on our fruitful journey of success since our inception.”
Al Taba’a further added, “We are blessed with outstanding and dedicated personnel as well as trusting clients, which is what helped us become the successful group that we are today. And for that, we are celebrating another milestone in this journey by embarking on several new projects to position Jordan as key player in the hospitality industry both regionally and globally.”
