Egyptian startup, CardoO attracts $660,000 in seed round

Funding News

Egyptian startup, CardoO has managed to attract $660,000 in its seed investment round that was led by The Alexandria Angels and supported by Sofico Investments, angel investors from Saudi Arabia, and the European Bank for Reconstruction and Development (EBRD).

CardoO aims to become the leading Arab brand that provides users with premium and price-effective smart devices that enhance their daily lives by facilitating access to the latest affordable consumer electronics and Internet of Things (IoT) devices in the hands of MENA consumers.

CardoO offers many products that meet the market needs through online sales, direct sales, and channel sales, in addition to retail sales, with existing products. VR “Virtual Reality Simulator”, Smart Watch, Wireless AirPods, Mobile game joysticks, CardoO i Note tablet for writing and drawing, CardoO smart scale.)

Ahmed Adel, CEO and founder of CardoO, expressed his happiness with this step, saying, “We are excited to continue our journey in providing electronic devices and the Internet of Things.

We are pleased to have strategic investors such as Alexandria Angel Network, Sofico Investments, and angel investors from Saudi Arabia, noting the role of the Information Technology Industry Development Agency (ITIDA) in supporting us in attending entrepreneurship conferences, networking and outreach to investors and industry professionals, in addition to the support from European Bank for Reconstruction and Development (EBRD), in the provision of infrastructure services and advisory services.

CardoO CEO added that this investment will allow his company to improve its products, introduce the first superior application in IoT, in addition to enabling local manufacturers to produce consumer electronics for the Internet of Things under the brand name “CardoO” and provide them with high-quality technologies to local markets to make Egypt an important hub for Consumer Electronics for the Internet of Things in emerging countries.

Adel said that although some consumer segments feel that consumer electronics supported by the Internet of Things are expensive, CardoO has signed several partnerships with local factories and international research and development centres to make the prices of their devices affordable for the middle class, and to support the local Egyptian industry, with plans to expand in emerging countries, he indicated that the company had recently launched 9 new smart devices, with sales of more than  100,000 different devices, in addition to the fact that the company was able to conclude several deals with major retailers in Egypt, and provide products in more than 1,000 branches across Egypt.

He stressed that the CardoO App is the first of its kind, as it is the first application specialized in “IoT” in the region, through which the user can control all smart “CardoO” products, and can also create different scenarios for the compatibility of devices with each other. He explained that the application is easy to use and compatible with all voice assistant devices (Siri, Alexa, Google Assistant, and others) to ensure a seamless experience for users.

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