Etisalat has announced SME Beyond Borders 2016 – a unique platform created just for the Small and Medium Business (SMB) community to foster awareness on disruptive business models from around the world. This is in line with the UAE government’s commitment to fuel growth in the SMB sector.

SME Beyond Borders 2016 is an annual event that will bring together entrepreneurs, industry disruptors and investors in a large-scale gathering on October 27th, at the Atlantis Hotel, Palm.

John Lincoln, Senior Vice President-SMB, Etisalat, said, “SME Beyond Borders 2016 is an innovative and first-of-its-kind platform that brings together a blend of local and international SMB innovators who are disrupting traditional business models. Etisalat has joined forces with its partners to support this sector by bringing beneficial content to drive incremental value for SMBs. Etisalat’s primary objective is to empower start-ups and SMBs with knowledge of global best practices that will help increase productivity and profitability.”

The event is dotted with keynote presentations from distinguished personalities including entrepreneur and best-selling book author, Peter Voogd; and elevator pitch master for business executives world over, Nathan Gold. It will also be debuting a first-ever “Hello Business” pitch competition that enables entrepreneurs and start-ups to pitch for funding in front of the region’s top venture capitalists and investors.