Google welcomes the latest startups selected for the third cohort of ‘Google for Startups Accelerator Middle East and North Africa’, a three-month digital accelerator program for top Seed to Series A technology startups based in the region. The startups were selected based on the major problems they are solving and how their products create value for users, in addition to their willingness to use Machine Learning technology to solve business challenges and successfully scale in the long run.

Of the 11 technology startups that have been selected for the third cohort of the Accelerator – five of which are either women-led or women co-founded businesses.

“Our program has grown over the last year, thanks to the 22 talented startups that have joined us from all over the region in the first two cohorts, and to the hundreds of mentors that have contributed to the success of this program. We’re excited to apply all the lessons in this coming edition, and help the participating startups scale their solutions for local challenges using advanced technologies”, said Salim Abid, Google’s Regional Lead of Developer Ecosystem in MENA.

The accelerator program will run virtually starting this week till the end of March. Selected startups will receive mentorship in Machine Learning, Cloud, digital marketing, product design / UX, customer acquisition, and leadership development, and will be connected with VCs. The program is run by over a hundred mentors from Google, Google Developer Experts (GDEs) and key representatives of the startup community.