HumAIn Assets, a next-generation creative production engine, launched in Dubai with a mission to transform content creation by seamlessly integrating human creativity with the speed and scale of artificial intelligence.
HumAIn Assets is redefining what it means to deliver high-quality digital creative assets – images, video, text, and more – at a speed and price set by the user. This new platform eliminates the friction of creative agencies and freelancer platforms, utilising AI to provide a streamlined, scalable, human-guided alternative to content production.
The HumAIn Assets model is centred on a guiding principle—AI as co-pilot, humans as pilots. At its core, the platform simplifies creative production to four essentials: your brief, your deadline, your budget, and your delivery.
For the past year, HumAIn Assets has been operating quietly under the Hoko ecosystem, delivering creative solutions for global brands including LVMH, DP World, ADGM, Mercedes-Benz, Audi, OKX, and Tag Heuer. Now, with the launch of its public-facing platform, the same tailored, high-performance workflow is available to everyone—from startups to enterprise brands.
“HumAIn Assets isn’t another freelancer platform or DIY tool. We’ve stripped the creative workflow down to what really matters. There’s no bloat, no back-and-forth, just high-quality results delivered fast – backed by real creative professionals and smart AI systems,”HumAIn Assets Founder, Bally Singh.
The platform positions itself between traditional agencies and automated AI tools, promising agency-quality content at AI-level speed – with flexibility that scales. From motion ads to social posts, product scripts to YouTube thumbnails, HumAIn Assets offers professional-grade results without the agency timescales and pricing.
”AI and AI tools are set for exponential growth, however the real value is in harnessing their power for real businesses and real-world outcomes. HumAIn Assets is ready to bring this real-world impact to businesses and projects of all sizes,” said HumAIn Assets Co-founder, Scott Melker.
Early access to HumAIn Assets is now open, with a tiered rollout of the platform scheduled for early Q3 2025. It’s an ideal solution for bootstrapping entrepreneurs, one-person shows, marketers, founders, and growing teams who need high-volume, high-quality content – without the headaches.
As businesses everywhere wrestle with the pace of innovation, the HumAIn Assets promise is simple: A creative workflow you can trust.
