Khalifa Fund for Enterprise Development partners with eBay for the e-Empower initiative

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Under the Abu Dhabi Inspires programme, the Khalifa Fund for Enterprise Development has partnered with eBay as the latest partner of the e-Empower initiative. The partnership aims to further enhance Abu Dhabi’s e-commerce ecosystem, while also being in alignment with the mandate to diversify the Emirate’s economy and increase non-oil exports to international markets. The collaborative partnership will see Abu Dhabi based SMEs and medium-large enterprises gain a variety of benefits to create growth and encourage Abu Dhabi SMEs to venture into global exportation of their goods and services.

As part of eBay’s involvement with e-Empower, small businesses can expect to receive a tool box with a guide and best practices to selling on eBay as an independent seller, 200 free listings, and a unique offer for higher selling limits. Medium-large enterprises will be eligible to receive a personal training program with eBay experts, higher selling limits, complementary eBay store subscription for a quarter, as well as integration subsidy and marketing benefits.

Jenny Hui, General Manager of Global Emerging Markets at eBay said: “We are thankful for the opportunity to cooperate with Khalifa fund to support and grow SMEs in the UAE. As one of our target markets, we see great potential in the UAE and wish to assist local SMEs go global and ease their journey. With over 159M buyers worldwide in 190 markets and 250M searches a day, eBay opens the door to any local business to become a global player. Last year alone, we saw growth of over 28% of UAE sellers on eBay, and we plan to continue and extend our support to local businesses, via different growth and support programs customized for every relevant business”.

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