LogMeIn has unveiled a new release of BoldChat, its live chat and multichannel customer engagement software,to help businesses deliver a superior customer experience for the rapidly growing number of mobile web users.

Building on BoldChat’s advanced mobile capabilities, the release introduces new ways for businesses to accelerate their mobile engagement strategies and customize simple, elegant live chat capabilities for mobile visitors. As a result, businesses can interact with their customers on virtually any device, at the right time and in the right context to increase satisfaction and boost sales.

The new BoldChat mobile capabilities come as mobile web usage continues to rise, changing both the behavior of consumers and the strategies businesses employ to address multichannel customer engagement. A recent global study by LogMeIn and the e-tailing group found mobile engagement flourishing.

According to the research, which surveyed more than 5800 mobile device owners in Europe, North America, Australia and New Zealand, roughly 50 percent of mobile users engage businesses via their mobile devices. Approximately one in five people engage companies often or all the time on their mobile devices.

Meanwhile, a separate study by the International Customer Management Institute of contact center professionals found that only 25 percent of companies have a mobile customer service strategy in place while 62 percent see mobile customer service as a competitive differentiator.

“With the rise of mobile as a preferred channel, businesses are actively pivoting their customer engagement strategies to a mobile first approach, and we’ve focused our innovation to help accelerate those efforts,” said Steve Castro-Miller, VP of Products at LogMeIn. “The new capabilities in BoldChat are designed to reset the bar for mobile chat, giving consumers an elegant, fluid experience honed for mobile devices, while giving businesses the insight and control needed to optimize mobile interactions.”

Available immediately, the BoldChat release gives new and existing BoldChat customers the ability to control and consolidate the management of customer interactions across devices and channels through one easy-to-use tool.

“We know from experience our small business customers expect to engage with us across multiple platforms,” said Dorgam Hideib, Vice President New Media Sales for Web.com, a BoldChat customer. “Whether they are interacting with us via our website, phone, or a mobile device, it is encouraging to know we can now create a positive and consistent live chat experience for our customers.”

The new BoldChat capabilities are immediately available as part of BoldChat Pro, Enterprise and Premier. Pro pricing starts at $599/license. Enterprise and Premier pricing is available by contacting LogMeIn.