Mio Technology, a subsidiary of MiTAC International Corp., brought the concept of “DVR (Digital In-Vehicle Recorder) is for driver’s safety” into the Middle East this year, and received a very positive feedback from the customer. In the beginning of 2013, Mio and International Marketing Services LLC (IMS) launched our first DVR products – Mio MiVue 338 and Mio MiVue 358, which were made available to the customers in the region through the wide channel network of IMS. IMS is the authorized distributor of Mio in the Middle East region.

Mio MiVue series is suitable for fun, outdoor activities, as it can record every single minute of happenings during the journey and storing every treasurable moment forever.

Lucy Liu, Director of branding & business unit, Mio Technology, said, “We discover the necessity of drivers’ safety for worldwide driver. With the confident of our products’ successful sales result in Asia and Russia, we are glad to introduce the latest range of Mio Drive Recorders in the Middle East. The new DVR are equipped with most advanced in-vehicle DVR technology offering smooth recording, high resolution videos in Full HD quality with the latest H.264 technology and wide shooting angle for capturing every detail on the move. It is a wonderful way to document your life in videos.”

Marwan Khawaja, IT Business Unit – General Manager, International Marketing Services, said, “We have associated by Mio for a long time and we are extremely excited about their new range of DVR products. We believe that there is a great potential for such products in the region. With the region well connected by world class road infrastructure and booming tourism Mio is a perfect fit to capture life on the move.”

Mio Drive Recorders acts as an evidence collector as it constantly records the happenings on the road while driving. The recorded video can help establish the facts in case of a road accident, which is usually difficult to document otherwise. The technology can also provide extra security to school students by installing these recorders in the school buses and recording every single moment while the bus plies to transport students too or fro to the school. So, in a way it acts like a road guardian, which provides the solid evidence in an event of an untoward incident.

Mio Drive Recorders are powered by the most advanced in-vehicle digital video recorder technology, which is designed to deal with the unpredictability of the road. Drive Recorders are fitted with a wide angle high resolution camera that comes with smart recording modes, built-in 3-axis G-shock sensor.

Engineered with easy-to-use backup and PC software, the Mio Drive Recorder not only provides evidence of responsibility and clarification of car accidents, surveillance or investigations, but also monitors the driver’s behavior and encourages safer driving.

The all-in-one Mio Manager PC Suite provides a powerful tool for quick access to the saved data. Browse recorded videos, create snapshots, display routes on Google Map are few of the key feature that the product offers. It also allows users to browse, edit and share the recorded videos to social media sites like YouTube & Facebook.

In addition to drivers’ safety, Mio in-vehicle Digital Video Recorder offers a unique experience by capturing everything that happens on the road and records the live moments with friends and family, making a journey full of memories. Whether, its long drive or a desert safari or weekend outing, Mio DVR immortalizes every fun moments, happy moments or adventure trip to a desert or jungle forever. Moreover, it provides both driver and passengers stress free ride without a trouble of carrying a video camera in hands to record or miss any part of their journey.

Mio noticed that, in different country and circumstance, users required a more flexible recording angle. Therefore, in addition to enhance the camera angle, Mio is planning to create a rotatable and multi-function product. Such edge will lead Mio to the leading brand in the Middle East and bring the drivers with a different choice while purchasing the DVR product.