Mobile app growth platform Mobmio is preparing to launch a new version. The key changes will be in tracking and displaying results. The new platform will rely on raw data, automation, and access to data through a “single window.”
The company invested $500,000 in these innovations in the first quarter of 2024 and plans to increase the number of clients and partners in MENA by 2.5 times a year. The project continues its rapid growth under the wing of Mitgo X, the R&D department of Mitgo Group, one of the global IT industry leaders in AdTech and MarTech.
The boom of the mobile industry in the region has been going on for several years now. Mobmio estimates that in 2023, the share of mobile purchases in total online orders jumped from 32% to more than 40%. In the first months of 2024, the amount spent by customers buying through mobile apps doubled year-over-year.
This explosive growth is driven by platforms like Mobmio, which helps brands engage mobile users and increase purchases through mobile traffic channels. At the same time, the apps monetize their audiences and generate additional revenue. The platform is now actively working with dozens of apps. These innovations will help it increase the number of customers in MENA and worldwide by 2.5 times this year by redirecting huge staff resources to expansion and development after the automation.
A common problem of many affiliate networks is that brands betting on mobile traffic have to study statistics from multiple sources – ad networks and trackers. It is often not complete, making data reconciliation difficult. Affiliate network managers often have to spend more than 50% of their time manually bringing all these disparate pieces of data together so that the brand can get a more complete tracking picture. Even after these efforts, it is often impossible to achieve 100% transparency and accuracy of data because these services and platforms often provide already processed, secondary data and may miss some indicators.
The new platform will automatically collect raw data from the most efficient trackers, eliminating any processing inaccuracies and doubling the network team’s efficiency. The first wave will integrate the largest mobile trackers, Adjust and Appsflyer. The second wave will include the rest of the industry leaders, Mytracker, Impact, Branch, and Custom. The new platform is scheduled to launch in the third quarter of 2024.
“With this strategic investment, we are not only enhancing our platform’s capabilities but also solidifying our commitment to revolutionizing mobile app growth. Our aim is to simplify the complex data landscape and provide actionable insights that drive real value for our clients,” said Aleksandr Kryvosheiev, CEO of Mobmio.
