Bringing together parents and children in the UAE, Mom Souq celebrated its second birthday at Kidz Venture, Early Learning Center, in Ibn Battuta Shopping Mall, from 10am – 1pm over the weekend. The free to attend saw over 200 visitors attending and enjoying, while being a part of numerous activities organised by Mom Souq.
Speaking about her journey so far as Founder and Managing Director of Mom Souq, Mona Tavassoli, said: “We have definitely come a long way since our launch in 2012. Mom Souq has provided me with an opportunity of meeting many wonderful mothers and female entrepreneurs. Our community has grown from a mere 100 members in 2012, to over 6000 members today. When we began as a classifieds for mother and baby products, we never imagined that we would evolve into a community offering a networking platform for mothers and female entrepreneurs in the UAE who wish to promote and grow their businesses.”
Mariam Al Kassab, Founding Director, Kidz Venture, said: “We are proud to be associated with Mom Souq and to have hosted their event here at Kidz Venture, as they bring together like-minded parents and children with a desire to learn, entertain, as well as impart knowledge further to those around them. Our goals are aligned – that of giving back to society, and this for us is vital in all our endeavors. Mom Souq’s birthday celebration was a huge success and we look forward to collaborating with them on future events.”
A number of stage activities were planned as part of the celebration in order to entertain kids. These included: story telling by Growl Media; a fashion, dance and dress up show for kids put together by Yasmeen Talent Center; animal craft section provided by Sense AE. Additionally, to ensure that kids learnt something from the event, a safety and first aid demonstration was also organised by Kids Initiative.
There was even a cake competition where eight participants comprised of individuals and professional bakeries were part of the competition. All entrants received a certificate and AED 1,000 worth of advertising exposure on momsouq.com. The winner Nesreen Safam from Cake it Up received AED2,500 worth in advertising on momsouq.com.
Other ongoing fun activities included having a photo booth for mothers and kids, a play area for toddlers, a dress up booth for kids, as well as stations for hair curling, balloon molding, henna and face painting.
Niti Modi, a participant that attended the celebration, said: “The Mom Souq Birthday celebration was a wonderful surprise! Great activities for kids and interesting stalls for Mom’s to stay entertained. Congratulations on the 2nd year Mom Souq! We look forward to many interesting events.”
50 companies supported Mom Souq at this event, including: Cute Edition, Senses AE, The Studio, I Care Hospital, Aptamil, Genevieve Lethu, Votre Slimming Spa, Snails, Growl Media, Al Tamimi Stables, Dinner Time, Cryo Save, Helps Tea, Le Succes, Flippin Pizza and Yasmeen Talent Center to mention a few.
