OMA Emirates has announced that it has invested into India-based MobiSwipe, a company that specializes in Mobile Point of Sale (mPOS) solutions. The new acquisition will help in broadening the services and solutions that OMA Emirates will now offer in the Middle East, Eastern Europe and the APAC regions.
The solution enables merchants to accept both credit and debit card payments via a simple mobile application and provides an innovative, convenient and economical payment option to a wide range of business sectors. The mPOS solutions which is PCI-DSS and PA-DSS compliant is highly secure with payments accepted anywhere and anytime by using an Android smartphone or tablet that is loaded with the MobiSwipe application that is connected to an EMV certified pocket-size card reader.
The solution runs on robust Ingenico payment terminals which are clearly supported by mPOS applications. While being extremely secure devices, the certified terminals offers the convenience of portable payment acceptance that makes it easier to use, and also has the added advantage of being equipped with high power battery back-up.
“In keeping with OMA Emirates’ expansion plans into new geographies and our experience in POS Management across Middle East, it was important for us to add an mPOS solution to the existing portfolio. The new investment in MobiSwipe provides us a stronger platform to broaden our set of business solutions and services. This comes at a timely moment when we see an increasing number of consumers using mobile technology for payments and who have higher expectations from retailers to provide them with superior solutions that will increase their convenience while shopping. The new solution will help us provide our merchants with a wholesome mPOS ecosystem that is a combination of mobility, payment and business processing across all sales channels,” said Niranj Sangal, Group CEO, OMA Emirates Group.
“As a company that has specialist solutions for the payment industry and the increasing use of mobile technology, the acquisition by OMA Emirates is the perfect opportunity for MobiSwipe to reach larger markets and for companies to harness the business impacts of technology advancements. As an India based company, the new developments gives us the opportunity to enter new markets such as the Middle East, North Africa and Eastern Europe,” said, Suresh Santhanaramakrishnan, Joint CEO, MobiSwipe.
The MobiSwipe mPOS and mPAY gets seamlessly integrated with the merchants existing POS backup database to retrieve and validate invoice details and enables instant activation of the service for each transaction while simultaneously connecting with the bank SWITCH to authenticate and authorize each transaction. It provides a range of benefits including an easy on-boarding process with simple pricing and inventory management.
Besides, it does not call for new bank accounts and provides mobile and web analytics that is made available on a tablet POS. Moreover, it helps in boosting merchants’ revenues and enables customers to use the application for bill payments. OMA Emirates has been associated with merchant business for over 15 years in Middle East in Qatar, Oman, and Bahrain and has deployed more than 80,000 Ingenico POS terminals with their partner banks and acquirers.
OMA Emirates is also the technology distributor for Ingenico products in the Middle East. With investments in Serbia, Morocco, and India, the company has now expanded its business reach into Africa, Eastern Europe and APAC regions.
