Hospitality-tech startup, Opaala, the innovative, smart service system has come in as a solution to help the hospitality industry improve efficiency and guest experience. Since its launch earlier this year, the startup has enabled restaurants, nightlife spots, hotels, beach clubs and entertainment businesses to use its technology to reach their maximum business potential.
With an additional 50 partnerships on their way, the startup has already partnered with 45 venues in 6 countries, with 41 of them situated in the UAE including Dubai World Trade Center, Nikki Beach Hotels & Resorts, Zabeel House The Greens, Lah Lah Restaurant, RIVA Beach Club, Anantara Hotel & Resort, Akiba Dori, Jumeirah Hotels, Nightjar in Al Serkal, North 28, Akiba Dori, and more. Since Opaala reached its initial milestone of AED1,000,000 in flow through the platform, the smart service company is seeing a double month to month flow growth.
Partners of the platform are seeing on average a 12% to 20% increase in revenue, however venues that are taking advantage of Opaala’s many unique features and customization options are experiencing an impressive 25% increase through clever use of modifiers to upsell, utilizing the scheduled deals option, promptly updating their menu with available and unavailable items, and including beautiful photography.
The General Manager of Zabeel House hotel, a partner of Opaala, shared, “Opaala has added considerable value to both LAH LAH and Social Company in terms of revenue generation, ease of service and customer goodwill. The team at Opaala are very quick at providing outstanding service and support at all hours which allows us to use the system to its fullest potential.”
In parallel, Nightjar has seen a dramatic increase in sales since reopening using Opaala despite the restrictions of COVID-19 and limited capacity at the venue.
“After the initial mandated shut down period, we re-launched with a refined service model, streamlined product range, reduced manpower and significant social distancing in place. The key-stone communication tool to sell ‘the new model’ was Opaala, and the positive effect of re-booting using this innovation was immediate and tangible,” said Leon, the Managing Director of Nightjar.
“With orders posted directly to our POS there is faster table turn; with visually rich content ‘slower sellers’ are now moving, with digital suggestive prompts more sides are being clicked, and strategically positioned top sellers are simply selling more. If the supply chain is interrupted, we can switch out-of-stock off at the flick of a switch; new menu items and promotions are just as easy,” Leon added.
