Pakistani B2B ecommerce startup, Bazaar raises $30 million in Series A

Pakistani B2B ecommerce startup, Bazaar raises $30 million in Series A

Pakistan-based B2B ecommerce startup, Bazaar has raised $30 million in Series A funding touted to be the the largest Series A round for a Pakistani startup till date. The funding round was led by California-based early-stage VC Defy Partners and Wavemaker Partners.

The current round generated lot of interest from several other international investors and saw participation from US-based Acrew Capital, Japan’s Saison Capital, Zayn Capital, B&Y Venture Partners, a Silicon Valley-based growth fund, and existing investors; Indus Valley Capital, Global Founders Capital, Next Billion Ventures, and Alter Global. Several angel investors including current and former leaders of Antler, Careem, Endeavor, Gumroad, LinkedIn, and Notion were also part of the deal.

Bazaar was founded in mid-2020 by Saad Jangda and Hamza Jawaid, with a mission to build an operating system for traditional retail in Pakistan, allowing retailers to directly connect with wholesalers and manufacturers. Its mobile-only B2B ecommerce marketplace enables retailers in Karachi and Lahore to procure inventory for their stores. The startup had also launched a digital ledger app Easy Khata earlier this year to help retailers all over Pakistan manage their bookkeeping. In a statement, Bazaar said that both the apps have served over 750,000 merchants to date. The strong engagement and retention comes as a result of its deep focus on simplicity and delight in its products.

Kamil Saeid, a Partner at Defy Partners, said, “What Bazaar has managed to accomplish in the last year is incredible. We are extremely impressed by the speed and robustness with which they build and deploy. As Defy’s first investment into Pakistan’s burgeoning tech ecosystem, we feel Bazaar is on its way to create a category-defining company for the country.”

The Pakistani startup has also been testing its lending offering, a buy now pay later service for its retailers, in private beta. The early results have been phenomenal, said Bazaar in a statement, explaining that the wallet share of the retailers who have used the service has doubled and the repayment rates are close to 100 percent.

Paul Santos, the Managing Partner at Wavemaker Partners, said, “We’ve been investing in FMCG B2B marketplaces across the region since 2017. After working with Hamza and Saad over the past year, we’ve been impressed by their customer-centric approach to product development and the speed of their learning and execution. It’s no surprise that they’ve received glowing reviews from their customers and partners. We’re excited to support Bazaar as they solidify their market leadership and digitize Pakistan’s retail ecosystem.”

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