Patchi, the world’s brand for chocolate and chocolate gifts, has launched a new brand identity to refresh its profile and confirm commitment to the values that made it a primary choice for those who love premium chocolate and those would love to express their passion, celebration and commemoration through a gift of Patchi chocolates.
The new brand identity is unwrapped in a creative, modern and trendy style that reflects the distinctive and fine quality that Patchi has made it available through stylish boutiques network in KSA.
The event took place At Tahlia Street Boutique in Jeddah in the presence of Mr. Zahid Nuri, the General manager and a co-founder of Patchi in Saudi Arabia, and members of the Board of Directors Mr. Nabil Nuri, Mr. Ibrahim Al Jammaz and Mr. Ihab Yamaq, the Managing Director of Patchi Saudi Arabia, press and media representative, as well as a number of businessmen.
Mr. Zahid Nuri has stated, “The launch of the new identity for Patchi embodies the company great attention paid to its customers in Saudi Arabia as well as the company keenness to provide the best services possible, highest quality and a variety of the most exquisite and finest chocolate gifts. The new identity is abreakthrough matching the significant expansion achieved by Patchi on international level, that made it occupies a prominent place as one of the largest global brands in chocolate industry.”
Mr. Ihab Yamaq, Patchi Managing Director in the Kingdom, said, “The new identity will be a strong motivation to implement the company’s expansion plans in the Kingdom in order to get closer to our customers, and to meet the growing demand for Patchi chocolate, as well as maintaining the brand positioning as number 1 favorable chocolate in the Saudi market.”
He added, “Based on company established values ‘Creativity, Generosity, Enthusiasm and Exclusivity’, we consider the launch of the new identity to be another way of renewing our commitment to offer unique, yet fancy and attractive chocolate gifts not only to satisfy our customers, but also to impress everyone, as well as making Patchi chocolates every day and every time products for all segments of society, and not for occasions only.”
Worth mentioning, during the past years Patchi has achieved great success in the Saudi market and expanded rapidly to reach 50 branches kingdom wide aiming to reach 70 branches by the end of 2014. Patchi believes in the importance of communication with various customers and always keeps in touch with them through social network sites.
The attendees expressed their admiration with the new identity of Patchi that took two years of continued hard work to be prepared in a way to reflect the company vision and aspirations for the future, to stand out for a company that prides itself on providing a leading global chocolate brand.
For over 38 years, Patchi has embraced a creed of uncompromised quality and an undying pioneer spirit that has made its name rime with the ever new and fabulous world of fine chocolate, special occasion favors and exquisite gift items. The company business is well expanded and properly established through more than 140 branches Spread among the glob at 27 countries.
