juuduu, an online platform dedicated to creating awareness to charitable causes in the Middle East, was launched today from within the UAE. juuduu is a new and unique concept to support various local and regional charities and non-profit causes through design works created by local artists.
This single model strives to appeal to the wider community by working with a diverse number of charities, which are selected each week. The juuduu team with a number of local artists, create a modern t-shirt design that supports the cause’s message, and can be purchased online, which are then delivered door to door.
Buyers share their chosen cause via their own social media channels and this way not only does the charity enjoy new followers and ongoing awareness but the vital funds needed for all non profit organizations to strive, are transferred to the charity with more then 25 per cent of each t-shirt sales. Campaign goals for contributions and social sharing are updated in real time, creating a sense of achievement within the community.
Behind the creation of juuduu is a passionate team brought together by a desire to give back via the ongoing support of multiple causes and by capitalizing on both today’s technologies and the latest trends in design and fashion.
Tarik Marzokah, Head of Marketing, explains: “The three key challenges that most charitable causes face today are funding, awareness and continued engagement. juuduu was crafted with the aim of addressing these challenges”. He added, “Our primary goal now is to create awareness of the causes we’re supporting by giving the opportunity to purchase these modern and fashionable t-shirts, creating a trend that can be shared and hopefully influenced.”
The juuduu platform allows for the designs to be created by local designers, providing them exposure as well as the opportunity to showcase their work and demonstrate their own commitment to social responsibility.
Nuummite Ventures, a local private equity investment firm based in JLT Dubai, incubated juuduu. According to Raed Hafez, Managing Partner Nuummite Ventures: ‘We believe every company has a role to play when it comes to Corporate Social Responsibility and we are delighted to be investing in juuduu. Social entrepreneurship lies high on our agenda and this concept is the first of its kind in the region, which gives it a strong growth potential whilst giving back to the community.
