Pet Products Trading Company (PPTCO) has secured growth capital from Aliph Capital, a private equity fund manager focused on midmarket and emerging high-growth enterprises in the GCC.
PPTCO is a leading pet business in Saudia Arabia, offering products and educational content to improve the welfare of animals in the Kingdom. The Company operates across the Kingdom, offering a strong portfolio of 80+ brands with a diverse customer base, including pet retailers, e-commerce players, vets, hypermarkets, third-party marketplaces, as well as governments.
Aliph Fund I will invest up to SAR 80 million in PPTCO to broaden the business’s footprint across KSA. This includes investments in existing and new international brands, expansion of showrooms, and advancing the company’s digital capabilities.
PPTCO has grown remarkably over the years and is led by its visionary Founder & CEO, Mohammed Al Roumi, who has 18+ years of experience in the pet industry. He has spearheaded the development of the pet ecosystem in KSA and pioneered the first pet exhibition in KSA.
Mohammed Al Roumi, Founder and Chief Executive Officer of Pet Products Trading Company, commented, “I am delighted to join forces with Aliph, a strategic partner whose vision aligns with our growth ambitions in the dynamic Saudi pet market. Together, we are committed to working closely and capitalizing on the promising opportunities that lie ahead. This collaboration marks an exciting chapter for our company as we embark on a journey of expansion and innovation.”
An investment into PPTCO is well aligned with Aliph Capital’s strategy of backing high-growth businesses in attractive sectors and being an active participant in the regional diversification drive.
Farah Al Mazrui, Head of Investments at Aliph Capital, shared, “We are thrilled to announce our first investment in KSA, and to partner with Mohammed Al Roumi and Yasser Al Twaijri to invest in and develop the Saudi pet sector. The industry is still at a nascent stage and the ecosystem is not fully developed compared to more mature regional markets, presenting PPTCO with significant upside through consolidation and growth.”
KSA’s pet care market has recorded 50%+ growth between 2020 and 2023, and is expected to grow at over 10.0% CAGR in the next five years. Driving factors include the growth in KSA’s pet population, the change in cultural mindset towards pet ownership, rising disposable income, a younger population as well as proliferation of sales channels increasing their offering of the category.