Supy, a UAE-based startup digitizing the communication process between restaurants and suppliers, has raised $1.5m in pre-seed funding. The round was co-led by UAE-based investor COTU Ventures and US-based Valia Ventures.
The global F&B industry, particularly throughout the MENA region, suffers from significant inefficiencies across the ordering process given the many channels of communication including WhatsApps, voice messages, phone calls, and emails. This fragmented and time-consuming approach leads to numerous problems for all stakeholders including unnecessary costs, wastage, suboptimal deliveries, wrong orders being placed, and so much more.
Dani El-Zein, Co-Founder and CEO of Supy said “Having spent the past decade in both the technology and F&B industries, I experienced first-hand the countless pain points that exist for both restaurants and suppliers when it comes to the ordering process. This is not just a local problem, but a global one that plagues all stakeholders in the industry. We are on a mission to become a global leader in this space and our early traction is already a testament to the power of our platform.”
Ibrahim Bou Ncoula, Co-Founder and CTO of Supy, said “In my past years, I’ve built several services out of the UAE for the region. I became drawn to solving complex problems that simplify people’s lives. With Supy, the opportunity to create an impact is enormous. Procurement in f&b is inefficient and unsustainable. We aim to build seamless, world-class integrated software to transform this industry into scalable, efficient, and sustainable.”
Amir Farha, Founder and GP at COTU Ventures said “We’re really excited to partner with Dani and support him in his vision to optimize the supply chain of restaurants through Supy. His deep understanding of the customer and the problem he’s solving, as well as his prior experience, made it a very clear investment decision for us. We are honored that he chose to partner with us on this adventure and look forward to seeing Supy grow into a household name in the restaurant industry.”
Khaled Jalanbo, Founder and GP at Valia Ventures said “We are proud to be partnering with Supy as they continue to build the software that will change the procurement process for restaurants and suppliers globally. Dani has the ideal product and operational experience to build an iconic company in this category and we’re strongly committed to supporting his vision.”
Necip Camcigil, Owner at One Life Restaurant said “Supy is not the first service of its kind we have tried, but by far the easiest to use and most effective at managing our ordering with suppliers. The app has made our lives easier and allowed us to focus on our operation. Moreover, their live analytics tool has empowered us to make smarter purchasing decisions”