Sustainability under spotlight at Sharjah Entrepreneurship Festival

Sustainability under spotlight at Sharjah Entrepreneurship Festival

Sustainability was among the major topics highlighted at the sixth edition of the Sharjah Entrepreneurship Festival (SEF) 2022, and supported by the Sustainability and Innovation Zone powered by Sharjah Sustainable City.

The event organized by Sharjah Entrepreneurship Centre (Sheraa) under the theme “Where We Belong”, featured some of the most advanced innovations in the field and attracted a large number of participants including policymakers, CEOs, entrepreneurs, investors, artists, and media influencers.

During the festival, the Sustainability and Innovation Zone hosted different booths providing a broader picture of the issues related to sustainability, as well as showcasing practical solutions toward realizing a sustainable future, especially in the Middle East region, which is characterized by scarce freshwater resources, arid environments, and extreme temperatures.

One of the Zone’s primary attractions was the Sharjah Sustainable City booth, where participants converged to learn about this unique initiative that has led to developing the first sustainable master-planned community in the Emirate of Sharjah.

As one of the Enable Partners of the SEF 2022 and in recognition of its valuable contribution to the festival and the areas of sustainability, Sharjah Sustainable City was honoured with a special award at the festival’s opening ceremony. The award was presented by Bodour Bint Sultan Al Qasimi, Chairperson of the Sharjah Entrepreneurship Centre (Sheraa) and Najla Al-Midfa, CEO of the Sharjah Entrepreneurship Center (Sheraa), and received by Yousif Ahmed Al-Mutawa, Chief Executive Officer of Sharjah Sustainable City.

Commenting on the festival, Yousif Ahmed Al-Mutawa, said “The event was an excellent platform to showcase to the world our sustainability journey and highlight years of efforts toward developing the eco-friendly residential city that promotes a lifestyle well-suited to the future. The event and its theme ‘Where We Belong’ aligned well with our continued commitment toward supporting innovation in the UAE and its transition to a sustainable future and reducing the carbon footprint.”

“I congratulate Sheraa and other organizers for the successful event that served as a global entrepreneurship festival and provided an opportunity to discuss and exchange ideas on sustainability, creativity, and innovation, for a diverse group of participants, including youth and women. I also congratulate all the start-ups that we sponsored for showcasing their innovations at the event; I’m sure their contributions will further boost sustainability efforts for a better tomorrow,” added Al-Mutawa.

Supporting Innovation in Sustainability 
Over the two days, Sharjah Sustainable City also powered two workshops at the festival’s Startup Town. It included a workshop on empowering creativity through repurposing waste, showing how recyclables such as plastic waste can be transformed into aesthetic items, and another workshop focused on small and medium-sized enterprises (SMEs) in sustainability. It explored challenges that SMEs may encounter in implementing sustainability and how to overcome them. Also, participants, which included entrepreneurs, and founders of SMEs, learned how to integrate sustainability into their business operations and strategies.

In line with its efforts toward supporting new ideas and boosting ‘sustainopreneurship’ within the country and beyond, Sharjah Sustainable City also sponsored booths of eight start-ups to help them showcase their valuable work in the areas of sustainability and related fields.

The start-ups, which include FortyGuard, FUSE, Circa Biotech, Nadeera, We4Recycle, Cycled Technologies AS, ZeLoop, and KRISPR, offer a wide range of innovative solutions, including machine platforms to understand temperatures, converting classic cars to electric vehicles (EV), upcycling food waste into high-quality animal feed, solid waste management as well as redefining food commerce from production to consumption. 

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