Watermelon Market, an all-in-one e-Procurement solution for restaurants and food and beverage suppliers across the Middle East has experienced a growth of 557% of total buyers using the platform within the first six months of operations.

First established in 2021, Watermelon Market has been improving their platform and product over the last year, taking on board real-time user feedback during the soft launch and investing in updating in-house built software regularly. The platform went live in July 2022 and has since witnessed drastic growth across all areas of the business. Buyer growth hitting the highest at 557%, showcasing buyers are trusting the platform. Supplier growth also grew by 251% as the platform now offers access to over 250 suppliers across the country.

“Over the last six months we have witness a huge demand for a platform that offers a solution to making the overall procurement process smoother for F&B owners and suppliers – aka a B2B tech company ready to lead in this F&B space. Our biggest sale point has been word of mouth, with our clients recommending our solutions to their industry peers.” says Omar AlShamsi, co-founder at Watermelon Market. “Another key factor to our growth is our team spanning across sales and customer service working in harmony together and working towards one goal as a family.” He adds.

The growth indicates a demand for a one stop cloud-based solution resulting in overall ease of procurement for F&B owners and supplies across the UAE.

With plans set in motion to expand across the GCC in early 2023, Watermelon Market has aggressive growth plans and are on track to become a market leader within the sector. Watermelon Market creates ease and efficiency for restaurants and convenience and control for suppliers across the Middle East and beyond. To discover more about the free-to-use platform, visit: https://www.watermelon.market/