The Middle East’s first and leading online fashion portal, 3abaya.com, is wrapping up the year on a high as the brand celebrates an exclusive partnership with premier car brand, Rolls Royce, launches its own line of affordable designer abayas, continues to record steady visitor growth and market expansion, and welcomes the addition of four new luxury brands to the site’s already impressive portfolio.
The rapidly growing 3abaya.com portal has gone from strength-to-strength since its launch in 2010, and 2012 has been another year of milestones. Adding weight to the brand’s luxury appeal, 3abaya.com recently collaborated with Rolls Royce to host an exclusive luxury fashion show to mark the launch the Rolls Royce Phantom Series II model.
The exclusive event in Dubai showcased some of the top designers available on the 3abaya.com site, including Effa, Her Highness Abaya and Sheila, M-COLLECTION, Mucci Line, Nabrman, Nawader, Orkalia, Slouchy’Z, Songes, Surbhi Jaggi, and Zenj.
Hind Baker, Emirati entrepreneur and founder of 3abaya.com, commented, “The past few months here at 3abaya.com have been a flurry of activity. We are always looking for interesting ways to engage with our consumers, and the partnership with Rolls Royce was the perfect fit for our brand. We were thrilled to celebrate the launch of the new Phantom Series II model, and bring guests an exclusive preview of the latest designs from 3abaya.com.”
Ensuring that 3abaya.com customers always have the greatest selection of luxury abayas, shaylas, jalabiyas and dresses for every occasion, 3abaya.com has also recently added four new luxury labels to its suite of premium fashion brands.
The new additions include Her Highness Abaya and Sheila, a elegant collection designed by local talent Maryam Al Suwaidi, Orkalia a renowned high-end abaya and gown designer seen the world over on many red-carpet events, Slouchy’Z, a brand that offers a modern mix of classic elegance and sophisticated abaya couture, and modern classic, Mucci Line.
Complementing the portal’s existing suite of luxury brands, 3abaya.com has also launched its own affordable designer line with an exclusive in-house designer. ‘3abaya’s Closet’ offers customers an exquisite range of designer abayas, jalabiyas and outfits exclusively through the 3abaya.com portal, and all without the designer price-tag. The new line was launched last month and has already been in huge demand.
“At 3abaya.com we are constantly striving to provide our customers with the very best selection, quality and service, so we are always evolving and responding to our customers’ wants and desires. As such, we are excited to welcome new brands to our ever-growing portfolio of designers, and also introduce our new in-house line ‘3abaya’s Closet’,” she added.
“Her Highness Abaya and Sheila, Orkalia, Mucci Line and Slouchy’Z were all selected for their cutting-edge, quality and unique designs, and together with our new affordable ‘3abaya’s Closet’ range we now have a complete fashion offering here on 3abaya.com,” added Baker.
In the short period since the site’s launch, 3abaya.com has seen steady growth and continues to attract new and return customers. Between January and October 2012 the site received close to two million page views and over 16,000 visits per month with numbers continuing to climb.
Alongside rapid growth in the UAE, GCC and wider Middle East, the portal has also attracted a strong international customer base. Now internationally recognized as the place to go for the fashion-forward, culturally proud modern woman, the website has seen rapid expansion into new markets such as America, the United Kingdom, France, South Africa, Russia, Syria and Trinidad and Tobago.
“When we launched 3abaya.com back in 2010, we initially focused on providing women of the GCC and wider Middle East with a portal where they could easily access a fashionable and unique wardrobe of quality designs from the comfort of their own home. As the site has grown, and word has spread, we have seen more and more demand from international customers who recognize 3abaya.com as a one-stop-shop for the best designs from the most talented designers of the region,” added Baker.
“We have been overwhelmed by the continued support we receive both locally and from around the world, and the feedback we receive from customers is invaluable. My aim is to maintain the impressive growth we have seen so far for the brand and continue to improve and expand in order to meet the needs of our loyal and growing customer base,” concluded Baker.
