Mohammad Yousuf Naghi Motors Company has launched its new “Santa Fe” 2013. The event was held in Auto Mall Jeddah. The VP Mr. Hazm Jamjoom witnessed the event with numbers of specialists in automobile industry, journalists and big audience. With its core product concepts being “Refinement,” “Smartness” and “Practicality,” the all-new Santa Fe is set to be a hit in the SUV market, offering a whole new class of luxury with its differentiated design, cutting-edge technologies and practical use of space.
The all new Santa Fe will continue the solid brand heritage of the automaker’s most representative SUV model, which is entering its third generation. The previous generations of Santa Fe have already proven popular with customers in the Middle East, with more then 87,273 units sold since the model made its debut in 2000. The Santa Fe has also achieved worldwide cumulative sales of 2.56 million units since its 2000 launch.
Tom Lee, Head of Hyundai Middle East’s Regional Headquarters, said: “The all-new Santa Fe reinforces Hyundai’s commitment to produce premium cars”. He continued: “We think that the new generation Santa Fe will not only appeal to existing customers in the region with its fresh design and improved levels of standard technology, but will attract a new range of Middle East buyers looking for a stylish, premium and authentic SUV.”
Premium features are not just limited to Hyundai’s luxury line up. These can also be seen in the Santa Fe. The New Santa Fe has reclining angle comfort rear seats that are identical to seats found in luxury sedans, as well as full leather for both the front and rear seats, with a 12-way driver power seat. Other added touches include a cooling box that will refrigerate drinks in the hot weather and a rear window curtain that will provides more exclusivity and privacy for the rear passengers.
Based on Hyundai’s design philosophy, Fluidic Sculpture, the new Santa Fe adopts its own design concept called “Storm Edge,” which captures the strong and dynamic images created by nature during the formation of a storm. The design adopts the hexagonal grille that has become a Hyundai trademark all the new products being introduced by the Company now in addition to a two-tone voluminous bottom car body and wider front and rear bumpers, creating a futuristic and urban-style SUV image.
The interior shows an evolution in design and an insight into the future through Hyundai’s eyes. The all new Santa Fe will come to the Middle East in sporty five and seven seat forms, with ample room and storage spaces throughout the car. In the boot there are two compartments, a luggage under-tray space and a luggage centre box, in addition to the main boot section. Folding rear seats create even more space for Santa Fe owners.
The Santa Fe will come with a wealth of new and improved technologies. And with Hyundai’s continued commitment to making all its new cars more eco-friendly, there is an option of active ECO, which will actively control air condition output and engine transmission activity for the best fuel efficiency. Unique features of new Santa Fe, not seen before such as: Flex Steer which is allows the driver to switch among three steering mode, MDPS which is an eclectic power steering system that is simple, lightweight, and reliable. Also, the ATCC (Advanced Traction Cornering Control), LDWS (Lane Departure Warning System) and Smart Parking Assist System, and ATCC system.
