Beam Wallet Introduces Contactless Payment in Middle East


The latest step in the evolution of payment is here, transforming the shopping experience, offering a new level of customer interaction and insight, and growing revenues for participating retailers.  Beam Wallet, the revolutionary, world-class mobile commerce and rewards platform, is the first company in the MENA region to introduce Bluetooth Low Energy (BLE) Beacon technology, enabling consumers to shop, earn and redeem rewards while enjoying specifically targeted offers and promotions, without cash or cards. Turning smartphones into digital wallets and halving transaction times, Beam Wallet is changing the rules of customer engagement and radically transforming the way people shop.

The rollout of the Beam Wallet contactless experience begins in the UAE, with more than 1,100 retail outlets now operating Beam Beacons at checkout.  Fitted with the latest BLE technology, iBeeks Beacons supplied by BluVision offer immediate engagement with the more than 100,000 customers already registered with Beam Wallet, by sending a passive alert to the retailer’s point of sale (POS) system notifying of the customer’s presence in store. The consumer receives a personalised notification through their Beam Wallet app, welcoming them and highlighting dedicated offers and immediate rewards available.

Payment transactions are simple and streamlined, and contactless for both parties. Cashier input is limited to entering the amount due into their POS system, while the customer uses their 3G phone to enter their personal security number and confirm payment by Beam Wallet. Customer and retailer both receive notifications of transaction status and a digital receipt is automatically generated. Transaction is complete.

“Beam Wallet’s new technology puts us at the forefront of advanced and effective retail marketing solutions in the MENA region,” said Nadim Khoury, co-founder, Beam Wallet. “Our BLE technology and mobile commerce platform work together to provide an innovative solution for companies trying to build relationships with their customers, increase the conversion of in-store browsing to buying, leverage the power of mobile technology to deliver targeted offers to customers and easily deliver mobile loyalty and rewards programs.”

In a mobile-centric world where innovation is key, the integration between BLE-capable Beam Beacons and the Beam Wallet platform offers savvy businesses a strong advantage. For the first time ever, retailers have the opportunity to communicate with customers on a personal one to one and immediate basis. The mobile commerce platform works with a proprietary CRM platform and an advanced analytics structure to provide business partners with valuable insights into in-store customer behaviour and preferences, from the frequency of visits, to purchasing conversions according to offers, footfall in specific areas of the store, social media sharing of information, and even duration of visit. This allows for a range of highly targeted and contextually based offers, rewards and digital content that can be shared directly with the consumer via the Beam Wallet app, to make shopping more rewarding, and lead to an increase in spending behaviour and customer loyalty.

Particularly attractive to retail segments that place importance on speed and convenience of payment, such as fast food restaurants, gas stations and convenience stores, contactless payment can bring significant increases in revenue with very modest investment. Implemented quickly and easily and compatible with all POS platforms, the contactless payment experience reduces cash handling, improves payment terminal reliability and offers a streamlined payment process significantly increasing revenues.

Eliminating the need to carry around bulky wallets, search for change and miss reward opportunities when unable to produce multiple loyalty cards – the impact of the swift and secure contactless payment experience is also a significant one for today’s busy consumer, who values time, convenience and innovation.

More than 100,000 consumers in the UAE have already signed up to the Beam Wallet App, with over 1,120 popular retail and dining outlets already introducing Beam Beacons in-store. Big name retailers include Aeropostale, Aldo, Chili’s, Cold Stone Creamery, Costa Coffee, jones the grocer, Kenneth Cole, Shakespeare and Co., Subway, Tim Horton’s, Tommy Hilfiger and Yo! Sushi, with numbers set to grow after recent partnership agreements between Beam Wallet, retail giant Majid Al Futtaim Ventures and telco operator du.

For more information about Beam Wallet, please visit:

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