G42, today announced its investment in a new edge computing startup, Analog. The venture marks a significant stride in crafting AI solutions centered around human needs, effectively narrowing the gap between potential and reality.

Analog leverages the power of edge computing to bring smart technology closer to the point of need. By integrating smart sensors, it aims to establish a seamless connection between people, places, and things. Empowering the growth and development of various industries, Analog aims to enhance speed, reduce latency, and improve overall operating efficiency.

Alex Kipman, the Founder and CEO of Analog, remarked, “Analog is born out of the ambition to mix human needs with the sophisticated potential of AI. As we step into this new era of computing, Analog will be at the forefront of innovation, crafting technology that amplifies rather than replaces human skills.”

Embodying a philosophy of deep customer empathy, Analog’s journey from concept to reality is marked by human-focused innovation, design, and solutions that resonate on a human level. Emphasizing the value of partnership, Analog is committed to working closely with its partners, combining passion and creativity with unique customer insights. Through this collaborative approach, Analog will deliver custom solutions to tackle challenging global issues in sectors like business, public sector, healthcare, and the environment.

The launch of Analog was first unveiled at the AI House Davos, a multi-stakeholder platform for responsible AI progress of which G42 is the Initiator Partner, hosted during the World Economic Forum in Davos, Switzerland.